Action Day
Action Day brought together more than 4,000 volunteers to pack 40,000 backpacks for kids in need, so they go back to school with foundational, essential supplies to reach their full potential.
Industry: Nonprofit
Location: Saint Paul, MN
THE AMBITION
Get 4,000 volunteers to pack 40,000 backpacks and fundraise for more supplies for next years event.
WHAT WE DID
We leveraged our partnership with the local sports teams for awareness of the event and to drive fundraising for next year.
We created a video of the event to be used as a promotional sales tool to future sponsors and partners.
CREATIVE STRATEGY
We leveraged our partnership with the local sports teams for awareness of the event and to drive fundraising for next year.
