Brand Anthem | Greater Twin Cities United Way
The Twin Cities are often recognized as one of the best places to live in America. With 1 in 4 people living in poverty, we know that's not true for everyone. Every dollar you donate and every hour you volunteer makes a real difference for more than 727,000 people in need right here, right now. We won’t give up until that number is zero. Won't You Join Us?
I teamed up with a writer and pitched this idea as a brand anthem for Greater Twin Cities United Way. We focused on local pride, equity, and showcasing authentic areas of impact.
It was well received and provided a years worth + of creative assets for campaign materials, social media, and presentations.