Salesforce Philanthropy Cloud
A platform that brings together the expertise of United Way with the technology of Salesforce to deliver philanthropy through a seamless, personalized and transparent giving experience.
Industry: Nonprofit
The Ambition:
Create a suite of materials to launch sales and adoption of the Salesforce Philanthropy Cloud platform.
What We Did:
Developed a customized webpage and accompanying sales materials to introduce this groundbreaking platform to potential users and the general public.
For inspiration, our team did a competitive analysis of tech vendors, platform competitors, and other markets using the Salesforce Philanthropy Cloud solution.
Our Creative Direction
Position the platform as a solution for goodness (passion, purpose, social impact, making a difference).
Highlight its ease of use, its appeal to the next generation, its ability to help improve and grow your engagement and your brand.
Include testimonials from companies using the platform.
Develop a visual style and aesthetic that works for website, sales brochure, and leave-behind for top executives and CEOs.
Visual Direction
Our design was inspired by technology. Uses a contemporary style, clean lines, white space and a cohesive color palette.
Early Results
Design and materials sought for use by United Way Worldwide network to foster sales and platform adoption.